Hi there,

I'm Suze.

I’m sometimes called the startup whisperer, but there’s no magic in what I do.

I’m a founder, brand-builder, investor, and—most importantly—a DTC operator with over a decade of experience building companies from ideation to multi-million-dollar exits.

I’ve developed practical insights and strategies that help you grow from 0 to 9 figures, profitably.

Hi there,

I'mSuze.

I take the guesswork out of DTC.

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When I was starting out, I wished someone would just hand me a manual for how to grow a successful DTC business. 



Now, over a decade later, I created exactly that, to help other founders save time, money, and stress.

The DTC Operator is a library of playbooks covering every aspect of DTC brand and operations. I still rely on these tools everyday to run a successful business, and now you can too.

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Our portfolio was born from our successful track record of launching, operating, and scaling world-class brands.

I run 7 brands, serving millions of customers across their everyday life.

Where you’ve seen (and heard) me

No Ceilings

The Start Up Whisperer: 
Key Insights from Suze Dowling

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Fascinating Entrepreneurs

How Suze Dowling Built an Ecosystem of Household Brands 
in the Direct-to-Consumer Space Ep. 84

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Female Founder World

How to Scale From $1M to $10 Million With Suze Dowling, Pattern Brands

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Modern Retail

‘It’s really about quality over quantity’: Pattern Brands’
Suze Dowling on the new roll-up brand playbook

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I’ve helped shape the DTC space from the beginning.

My co-founders and I previously built Gin Lane, a brand-building agency, where we helped brands build over $15B worth of market share.

Our portfolio was born from our successful track record of launching, operating, and scaling world-class brands.

Acquired by Pattern

GIR, Letterfolk, Poketo, Yield, Onsen, Miracle.

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Suze is the ultimate startup whisperer and DTC operator.
Her proven playbooks empower you to turn your vision into reality. Who wouldn’t want a guide to building and scaling from a founder who’s done it over 50 times? !"

Zavi, Co-Founder of Natics

Suze is the ultimate startup whisperer and DTC operator. 
Her proven playbooks empower you to turn your vision into reality. Who wouldn’t want a guide to building and scaling from a founder who’s done it over 50 times?!

Zavi, Co-Founder of Natics

Get my Playbook

Sign up for insights, templates, and actionable strategies you can plug in to your business to rapidly accelerate it from vision to reality.

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Get my Playbook

Sign up for insights, templates, and actionable strategies you can plug in to your business to rapidly accelerate it from vision to reality.

Learn More